Contractual
A contractual brief is a contract in creative
media, were an independent company is employed by a client to complete a
project for them. This type of brief also has certain guidelines you need to
follow to make the production outstanding in the specific deadlines given to
complete the project. During the process of this type of brief, they can be
many disadvantages that could ruin your career. The disadvantages are affecting
your chances of gaining more employment and ending up having a bad reputation.
However, to prevent you from getting those disadvantages, the contract is
surprisingly easy to follow and understand.
Competitive
A competitive brief focuses itself on
advertisements, as they would advertise what they want from someone to make the
perfect product for them. They do this to get many independent companies to
come up with a process of making the product for them and then send in their
proposals to get examined. They one that stands out most would eventually be
the one chosen to make the product. Throughout the process of pitching and
deciding the best idea, the disadvantages can be for the people that didn't get
the contract, for example; it can reflex badly on you and effecting your
chances of gaining more employment and setting you further back in business.
However, for an advantage, the winner’s product would be made at high standards
and could result in them gaining more employment because of them accomplishing
a very impressive product.
Commission
A commission brief or contract in the creative
media industry is where a large independent company hires another independent
company to produce a product for them. Also, when you set a commission brief to
a client you must make sure you state all the crucial elements for the
production for example; budget, target audience, and purpose of making the
product. etc. Therefore, after the product is finalised the larger company will
sell the product to external clients to make a lot more money. However, the
commission brief isn't negotiated between company and client but is between the
two companies. An advantage for his type of media brief can be for the two
companies, as they get paid a lot of money for making the product. However,
more for the larger company, because they hired someone else to do it for them.
However, a disadvantage can be between them also, as it can cause a lot of
conflict between them both, for example; if they were not happy with something.
Tender
In the creative media industry, tender briefs
are for people to start up their own business or expand their own further.
During the process of the tender brief, it is a great way of getting your point
and ideas across for development. As a result, if you have any ideas, which you
believe are appropriate and affordable and your boss agrees also, they can then
decide whether your ideal for the job. Also, as an advantage, this brief is
easy to complete, so during the production stages, you won't find it difficult.
However, the disadvantage can result in you not getting the client job you were
after.
Informal
Informal briefs are created face-to-face,
between the client and company. In the interview, the clients will discuss all
the major requirement for making the product and come up with an agreement to
make it work. During this process, it can be a very relaxing as you are in an
environment, which can be mined settling and quick to finish. However, it can
also be; you're in a room with no more than 2-4 people. Lastly, when the brief
is ending, the employer could easily decide not to pay the client for all the
work he or she has put into it.
Cooperative
A
Cooperative brief is where you work alongside another individual to discuss
requirements to make a brief. This type of media brief will also help you share
your thoughts and opinions and to develop your teamwork to improve your
production together. As a result, a co-operative brief can be easy to follow
and understand.
Formal
A
formal brief in creative media can't always be reliable. I mean this because if
you are half way through the production of a product, the requirements can
always change even if you don't want them too. However, the formal brief can be
clear to read and easy to understand. So, it is easy for the client to complete
it, without any confusion. Also, in the time that is available to then.
Additionally, if the producers have any issues with the brief, they can always
bring it up to the client during the negotiation - this can also be an
advantage. On the other hand, a disadvantage can be because the brief is not legally
blinded, it can cause a lot of unwanted issues, for example; Financing issues.
Negotiated
A
negotiated brief in the creative media industry can cause a lot of issues
during a production of a product. As a result, this is seen a lot during the
co-operative brief between the two companies or clients. Although it comes into
confusing and debate, they can sit through all the issues to make the product
more appealing to their audience. The type of elements the negotiated can come
into can be, for example, the packaging, logo, slogan and guidelines. As a result, it is good to voice your
opinions and ideas. The advantages and disadvantages for this brief would be,
if you were complaining about everything you weren't happy with, it could mess
with your schedule to get things done. However, as a negotiated brief is open
for more suggestions, the outcome can be a lot more successful.
